Etisalat
Following
the Abu Dhabi-based Etisalat Group withdrawal from Nigeria, and termination of
management agreement with its Nigerian arm, the Emerging Markets
Telecommunication Services Limited, EMTS, has said it will
adopt a new approach
to migrate to the brand.
The Chief
Executive Officer, Boye Olusanya, disclosed in a statement that, “In order to
ensure the change of the trading is delivered efficiently and responsibly, we
will take a measured approach to migrate to the new brand over the next few
months.”
He stated
that the new trading name, 9mobile, represented the company’s 0809ja heritage,
9ja-centricity, and its evolution over nine years of operations in Nigeria.
He further
stated that, “A strong and resilient Nigerian spirit continues to reside in us,
uniting us with our subscribers, confident that you will continue to believe in
our new brand, which strongly reflects our innate creativity and youthfulness.
He disclosed
that, the rebranding was a testament to the company’s dynamism, responsiveness
and agility as a business, while leveraging the power of technology to deliver
innovative products and services to meet customers’ needs.
“Our
confidence in our ability to continue to make this happen is bolstered by the
sheer determination, commitment and passion of our people to do more; and
continue delivering excellent service.”
He
reaffirmed the company’s commitment to quality service, adding that “We will
continue to innovate, support, and empower you to do more, whether as an
individual or a business.
“To our
business partners, we will remain committed
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